ONLY PADEL: The Sport Taking Over Europe
Padel is the fastest growing sport in the world. We sit down with the ONLY PADEL team to talk about the brand, the culture and what's next.
Why Padel?
Padel is the fastest-growing sport in the world, with over 25 million players globally and courts opening at a rate of 1,000 per month. ONLY PADEL was founded to serve this community with gear that matches the sport's energy: technical, stylish and built for performance.
"We saw a gap," says co-founder Sofia Reyes. "Padel players were wearing generic tennis gear or football training kit. Nobody was making something specifically for padel culture."
The Brandhoo Partnership
ONLY PADEL joined Brandhoo in Q1 2026 and immediately tapped into the platform's creator network. Within 90 days, 12 padel creators had featured ONLY PADEL products, driving over £40,000 in sales.
"The creator model works perfectly for us," Sofia says. "Padel is a community sport. People trust recommendations from players they follow. Brandhoo connects us with those players."
Sports Desk
Sport & Lifestyle · Brandhoo
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