How REPZ GYM WEAR Built a Brand From Scratch

The Idea

REPZ started with a simple frustration: gym wear that looked good but didn't perform, or performed but looked terrible. Founder Marcus Reid wanted both. So he made it himself.

The first REPZ hoodie was produced in a run of 50. It sold out in 48 hours through Marcus's Instagram. Within a month, he had a waiting list of 200 people.

Building on Brandhoo

Marcus applied to Brandhoo in early 2025. Within two weeks, REPZ had a branded storefront, creator partnerships and its first live shopping event. The live show sold 300 units in 90 minutes.

"Brandhoo gave us infrastructure we couldn't have built ourselves," Marcus says. "The creator tools, the live shopping, the analytics — it accelerated everything."

"Brandhoo gave us infrastructure we couldn't have built ourselves. It accelerated everything." — Marcus Reid, REPZ

What's Next

REPZ is now one of Brandhoo's top-performing activewear brands, with a full collection spanning training, recovery and lifestyle wear. A women's line launches in Q3 2026.

Marcus's advice for other brand founders: "Start with one product you're genuinely proud of. Build community before you build catalogue. And find a platform that treats you like a partner."