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The Brandhoo Journal

STORIES. INSIGHTS. CULTURE.

Creator stories, brand launches, fashion trends and marketplace news from the Brandhoo community.

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Marketplace News

Creator Marketplaces: The Future of Fashion Commerce

Creator marketplaces are reshaping how fashion is discovered, sold and shared. Here's why the model is winning — and what it means for brands, creators and shoppers.

Brandhoo Editorial 10 min readJune 18, 2026
Fashion Trends

Video Shopping: The Future of Fashion Discovery

From shoppable feeds to live auctions, video shopping is transforming how people discover and buy fashion. Here's everything you need to know about the biggest shift in retail since e-commerce.

Style Team 9 min readJune 16, 2026
Marketplace News

The Next-Gen Marketplace: What Comes After Amazon?

Amazon dominated the last era of e-commerce. But the next-gen marketplace looks completely different — creator-first, video-native, community-driven. Here's what's coming.

Brandhoo Editorial 11 min readJune 14, 2026
Marketplace News

The Rise of Creator Commerce: How Creators Are Becoming the New Retailers

Creator commerce is the fastest-growing segment of e-commerce. Here's how creators are becoming the new retailers — and what it means for brands, shoppers and the future of fashion.

Brandhoo Editorial 12 min readJune 12, 2026
Creator Stories

Creator Economy Fashion UK: How Creators Are Changing Retail

Fashion creators in the UK are no longer just promoting brands — they're building businesses. Here's how the creator economy is reshaping UK fashion retail from the ground up.

Brandhoo Editorial 9 min readJuly 10, 2026

Latest Articles

Creator Stories

How REPZ GYM WEAR Built a Brand From Scratch

From a single hoodie design to a full performance wear line — the story of how REPZ went from idea to marketplace in under 12 months.

6 min readJune 12, 2026
Business Tips

Top 10 Creator Tips for Selling Fashion Online in 2026

The creators earning the most on Brandhoo share their strategies — from product photography to TikTok drops and email lists.

8 min readJune 8, 2026
Brand News

ONLY PADEL: The Sport Taking Over Europe

Padel is the fastest growing sport in the world. We sit down with the ONLY PADEL team to talk about the brand, the culture and what's next.

5 min readJune 5, 2026
Fashion Trends

Streetwear Trends Dominating Summer 2026

Oversized silhouettes, bold graphics and premium basics — here's what's moving on Brandhoo right now and what to stock up on.

4 min readJune 1, 2026
Marketplace News

How to Become a Brandhoo Affiliate and Earn Up to 20%

Our affiliate programme is open to everyone. Here's exactly how it works, what you earn and how to get started today.

5 min readMay 28, 2026
Marketplace News

Brandhoo Marketplace: 2026 Mid-Year Review

£2.4M paid to creators and brands, 10,000+ active sellers, 180 countries reached. Here's what we've built together so far.

6 min readMay 15, 2026
Style Guides

The Ultimate Gym Wear Style Guide for 2026

From compression tees to oversized hoodies — how to build a performance wardrobe that works as hard as you do.

7 min readMay 10, 2026
Style Guides

Best Gym Wear for Women UK 2026: The Complete Guide

From high-impact sports bras to compression leggings that actually stay up — here's everything you need to build a gym wardrobe that performs as hard as you do.

8 min readJuly 1, 2026
Style Guides

How to Style an Oversized Hoodie: 8 Outfit Ideas

The oversized hoodie is the most versatile piece in your wardrobe — if you know how to wear it. Here are 8 outfit formulas that work every time.

6 min readJuly 2, 2026
Marketplace News

Live Shopping UK: How It Works and Why It's Taking Over

Live shopping is growing faster in the UK than any other retail format. Here's how it works, why conversion rates are 10x higher than standard e-commerce, and how to get started.

9 min readJuly 3, 2026
Style Guides

Padel Fashion: What to Wear on the Padel Court in 2026

Padel is the fastest-growing sport in the UK and the dress code is evolving fast. Here's what to wear on the padel court — and the brands leading the way.

7 min readJuly 4, 2026
Business Tips

Fashion Affiliate Marketing: How to Earn From Your Style

Fashion affiliate marketing is one of the most accessible ways to turn your style into income. Here's how to get started, what to expect, and how to build it into a real revenue stream.

10 min readJuly 5, 2026
Brand News

Best Independent Fashion Brands UK 2026: Hidden Gems Worth Knowing

The UK's independent fashion scene has never been stronger. Here are the brands flying under the radar that deserve to be in your wardrobe.

8 min readJuly 6, 2026
Style Guides

Gym to Street: How to Wear Athleisure All Day Without Changing

The best athleisure outfits let you go from a 6am gym session to a coffee meeting without changing. Here's how to build a gym-to-street wardrobe that actually works.

7 min readJuly 7, 2026
Business Tips

How to Sell Fashion Online in the UK: The Complete 2026 Guide

Selling fashion online in the UK has never been more accessible — or more competitive. Here's everything you need to know to launch, grow and sustain a fashion business online in 2026.

11 min readJuly 8, 2026
Brand News

Luxury Fashion Brands UK: The Occasion Wear Guide for 2026

Accessible luxury for real occasions — here's how to dress for weddings, events and special occasions with UK brands that deliver quality without the designer price tag.

8 min readJuly 9, 2026
Marketplace News

Best Creator Marketplace UK 2026: Why Brandhoo Is Leading the Way

The UK creator marketplace landscape has changed dramatically in 2026. Here's how the leading platforms compare — and why Brandhoo is the creator-first choice.

7 min read2026-08-10
Business Tips

How to Start Selling on a Creator Marketplace in the UK: A Step-by-Step Guide

Selling on a creator marketplace is different from selling on Amazon or Etsy. Here's exactly how to do it — from listing your first product to running your first live shopping show.

8 min read2026-08-14
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BrandHoo Group Limited is an independent UK technology company. It is not affiliated with, connected to, or associated with Boohoo Group plc or any other company. BrandHoo Group Limited is a separate legal entity with its own ownership, management, operations, brands, products, services, intellectual property and commercial strategy. Any similarity in company or brand names should not be taken to indicate a corporate relationship. BrandHoo Group Limited develops its own independent marketplace, creator platform and technology business and is solely responsible for its own business activities.

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Building the Future of Creator Commerce