Community Guidelines
Brandhoo is built on creativity, authenticity and community. These guidelines exist to keep our platform safe, inclusive and inspiring for every creator, seller and shopper.
Our Core Principles
Be Respectful
Treat every creator, seller and shopper with dignity. Disagreement is fine — disrespect is not.
Keep It Safe
No content that endangers, threatens or harms others — physically, emotionally or financially.
Be Authentic
Only sell what you own. Only promote what you genuinely believe in. No fake reviews or inflated stats.
Include Everyone
Brandhoo is for all bodies, backgrounds and identities. Discrimination of any kind is not tolerated.
What's Allowed & What's Not
Allowed
- Fashion, lifestyle and fitness content
- Product reviews, unboxings and try-ons
- Behind-the-scenes brand and creator content
- Educational content about style, trends and culture
- Live shopping shows and product drops
- Community discussions and constructive feedback
- Collaborations between creators and brands
- Affiliate promotions (clearly disclosed)
Not Allowed
- Hate speech, slurs or content targeting protected characteristics
- Nudity, sexual content or content involving minors
- Violence, threats or content that glorifies self-harm
- Spam, scams, phishing or fraudulent listings
- Counterfeit goods or intellectual property infringement
- Misinformation about health, safety or products
- Harassment, doxxing or coordinated attacks on users
- Undisclosed paid promotions or fake reviews
Content Standards
Video & Photo Content
All video and photo content must be appropriate for a general audience. Content featuring fashion, fitness, lifestyle and product demonstrations is welcome. Nudity, sexually explicit material and graphic violence are prohibited. Content involving minors must be age-appropriate and have parental consent.
Product Listings
Sellers must provide accurate product descriptions, real photographs and honest pricing. Counterfeit goods, replica luxury items and products that infringe intellectual property rights are strictly prohibited. Products must comply with UK and EU consumer protection laws.
Sponsored Content & Affiliates
All paid partnerships, sponsored content and affiliate promotions must be clearly disclosed using #ad, #sponsored or equivalent labels. Creators must only promote products they have genuinely used or believe in. Misleading endorsements violate both our guidelines and UK ASA regulations.
Community Behaviour
Comments & Interactions
Comments must be constructive and respectful. Personal attacks, hate speech, threats and harassment are grounds for immediate account suspension. Disagreeing with a creator or brand is fine — doing so with dignity is required.
Follow & Engagement
Automated following, mass liking or engagement manipulation (bots, pods, purchased followers) is prohibited. Authentic engagement builds real communities — gaming the algorithm undermines everyone.
Reporting
Use the report button to flag content that violates these guidelines. False or malicious reports are themselves a violation. Our moderation team reviews all reports within 24 hours.
Marketplace Rules
Sellers
Sellers must fulfil orders within stated timeframes, provide accurate tracking information and honour their return policies. Sellers who receive sustained negative reviews, fail to fulfil orders or engage in fraudulent activity will have their accounts suspended.
Buyers
Buyers must pay for orders placed and provide accurate delivery information. Chargebacks without first contacting Brandhoo support are a violation. Disputes must be raised within 30 days of the expected delivery date.
Creators & Commissions
Creators earn commission on sales driven through their content. Commission manipulation — including self-purchasing through affiliate links — is prohibited and will result in commission reversal and account suspension.
Enforcement
Strikes System
Minor violations result in a warning and content removal. Repeated or serious violations result in account restrictions. Severe violations (hate speech, CSAM, fraud) result in immediate permanent bans and may be reported to law enforcement.
Appeals
If you believe your content was removed or your account restricted in error, you can appeal within 14 days by contacting [email protected]. We review all appeals within 5 business days.
Transparency
We publish quarterly transparency reports detailing the number of reports received, content removed and accounts actioned. We are committed to fair, consistent and transparent moderation.
See Something? Say Something.
Use the report button on any video, product, comment or profile to flag content that violates these guidelines. Our moderation team reviews every report within 24 hours.
These guidelines are part of our legal framework. By using Brandhoo you agree to them.